There’s a She in every Shea
The Body Shop celebrates 25 years of collaboration with the women of Tungteiya who have been using Shea Butter for centuries to nourish dry skin and dry hair. The Tungteiya Women’s Association was discovered in 1992 by the founder of The Body Shop Dame Anita Roddick when she first visited Ghana to meet these inspirational women. The Body Shop then decided to share this beauty tip to the rest of the world while empowering these women and their families through Community Trade.
The Body Shop pioneered Community Trade or fair trade in the beauty industry in 1987. It’s all about sustainably sourcing ingredients while empowering the community that grows them. Today, 95% of all their ingredients come from Community Trade.
In paying a premium on top of the fair trade price, The Body Shop supports the Tungteiya social fund, Norther Ghana Community Action Fund, water, sanitation, healthcare, and education. These impact the lives of at least 49,000 people in Ghana every year.
In the last 25 years, the Tungteiya Women’s Association has grown from 50 to 640 members across 11 villages. These women use an 18-step technique passed on for generations to handmake 390 tons of Shea Butter every year for The Body Shop.
New Multi-Purpose Body Shop Shea Butter
The new recipe for The Body Shop’s creamy rich Shea butter is made with 100% organic, vegan 192 Shea nuts. The multi-purpose butter can be used on the body, hair, face and lips. I got the Shea Butter Hair Kit because I have super dry hair. Here’s how to use it:
1. CLEANSE with Richly Replenishing Shea Shampoo.
2. CONDITION with Richly Replenishing Shea Conditioner.
3. TREAT with Shea Butter Richly Replenishing Hair Mask. It is also enriched with cocoa butter from Ghana, virgin coconut oil from Samoa and olive oil from Italy, all sourced through Community Trade. To be used weekly for best results.
The Body Kit includes the Shea Nourishing Body Butter and the Shea Nourishing Body Lotion, which provide 72 hours of instant melt-in, ultra-rich moisture. The new recipe is enriched with three times as much shea butter! Get your own Shea Butter from any The Body Shop store nationwide, or order it online from Lazada.
Check out other conditioners you might like:
–Cream Silk Triple Keratin
–Love Beauty and Planet