I just learned that Mr. Max Factor is basically the father of modern make-up like foundation and concealers in liquid form, powder form and later in cream-based stick form. Imagine this: we would be using thick grease on our faces if not for Max Factor.
The popular American brand was founded in 1909 by a Polish beautician named Maksymilian Faktorowicz, who migrated to Los Angeles, California just years before that in 1904. Cinema was an emerging industry around that time, and Maksymilian Faktorowicz experimented with the chemistry behind theatrical make-up to produce something more suitable on-screen, thus pioneering modern cosmetics.
Mastering the technique in manufacturing his movie make-up and creating a range of colors to satisfy different skin colors and skin types, Maksymilian Faktorowicz soon became an authority figure in the movie cosmetics industry. His work became such a hit that actors and actresses started using his make-up off-screen, which prompted Mr. Faktorowicz to eventually start his own product line known today as “Max Factor”.
Max Factory & Company had been family-run until becoming public in 1973. It was purchased by P&G in 1991. Until recently, Max Factor’s target market had been made up of models and celebrities. This 2018, Max Factor launches a campaign to renew the brand’s purpose of providing make-up to everyone for every day use.
In collaboration with Rustan Marketing, Max Factor Philippines reveals its first ever brand ambassador in the Philippines to represent its newest campaign: You X Max Factor. Determined in empowering women through beauty enhancement and the confidence it brings, Max Factor takes you, the regular person, as its inspiration and center of attention.
The first booth titled My Story X Max Factor is a safe place to share the challenges you’ve overcome. As a young girl, I was just as insecure as everyone else my age, except it was a bit more difficult to deal with as an introvert. I eventually came out of my shell because I realized that life is too short for doubt and fear. I was already in my 20’s when I discovered the power of make-up in providing me the extra self-esteem I needed in a society that judged you.
The second area were comprised of make-up booths where you can consult with specialists on which kind of palette suits you and other helpful techniques.
The third area was where we met Max Factor Phi brand ambassador of Max Factor Philippines: Jennahlyn Mercado. The down-to-earth actress is a representation of most women who have struggled in life and love. The new face of Max Factor Philippines is that of humility that ages gracefully.
The last booth was where we all claimed our goody bag filled with 3 Max Factor essentials. I got the Max Factor Facefinity compact foundation, a Max Factor Colour Elixir Lippie and a Max Factor 3-in-1 False Lash Effect masscara.
My experience at the You X Max Factor event has gotten me really interested in make-up for the first time. I now no longer see make-up as a vain attempt to keep up appearances but as both as a tool to express oneself, as well as an ego boost that we all secretly need.