Slàinte Mhath! (Pronounced “shland-zuh-vah”)
Chivas Regal celebrates its success with a speakeasy-themed event at Marquis BGC, serving some of its hallmark whisky products! A four-day long event, Chivas Success Speaks Easy features one whisky each day.
Last 4th of July, 2018, the feature bottle was Chivas Regal 12, which was born in the oldest distillery in the Scottish Highlands. The blend features rich honey and green apple notes with a long, creamy finish. We also got to try the Chivas Regal 18 (smoother) and the Chivas Regal Extra (sugary with hints of raisin). They were all elegantly smooth and perfectly balanced with a complexity of flavors.
Hamish Houliston, Chivas Brothers Ambassador for the Philippines, talked about the iconic brand and the effort required to achieve excellence in craftsmanship: alchemy, virtuosity and cask among other things. The legacy lives of the Chivas Brothers (Jame and John Chivas) through the custodian master blenders as they safeguard the brand and taste of the traditional Chivas Regal whisky.
Chivas Regal’s Custodian Master Blender Colin Scott, who has 30 years’ worth of industry experience as a master blender, maintains the legacy of Chivas Regal’s blending pioneers. Together with blender Kevin Blamforth, both have been integral in Chivas Regal’s latest innovations: Chivas Regal Mizunara and Chivas Regal Ultis.
One thing I learned from Master Blender Colin Scott is that, “The nose can taste more than the tongue.” Trivia: One can actually identify up to 85 aromas and flavors in a Chivas Regal whisky.
The event was also graced by master mixologist Enzo Lim, who passionately concocted Chivas whisky-based cocktails with local Filipino ingredients like dalandan, calamansi and pomelo accentuated by pineapple and ginger, showing us that something traditionally crafted like Chivas Regal can be modernized and localized to stand the test of time.
There will always be a special place in my heart for Chivas Regal 12 because it was my first ever whisky encounter, and it became my go-to whisky brand after all these years. Create new memories, toast to success and get inspired by Chivas Regal.
For more information about Chivas Regal please contact the Global PR team:
Catherine Humphrey | Hill & Knowlton Strategies
Tel: +44 (0) 20 7413 3490
Jennifer Edwards | Hill & Knowlton Strategies
Tel: +44 (0) 20 7973 4421