Zojirushi, the leading Japanese home and kitchen lifestyle brand which has been a partner of
many households all over the world, is re-launching in the Philippines.
Designed with a simple yet powerful slogan in mind: Inspirations from Everyday Life, this global
Japanese brand known for quality products since 1918, has established itself as a top
manufacturer of vacuum bottles and has continued to leverage the latest technologies to create a
constant stream of leading-edge products that make life more comfortable and convenient.
Although much has changed and lifestyles have become more varied, this brand’s philosophy of
“creating a quality of life” continues to be reflected in its products and services.
This year, products that will surely give us a sense of satisfaction and contentment are being
launched by Zojirushi such as the Induction Heating Rice Cooker which induces heat directly to
the molecular structure of rice resulting into better tasting rice. With its
different pre-set rice settings (including the GABA brown rice option), timer feature and
Extended Keep Warm function, convenience and comfort is surely at helm in the kitchen.
The Micro-computerized (Micom) Rice Cookers, which boast of a top and bottom heating
element feature, has 5 stages of cooking rice, namely Soaking, Heating, Cooking, Final Touch,
and Steaming. It also has different pre-set rice settings (White, Brown, Mixed, Porridge, Sweet,
Sushi), a timer feature to easily cook while you’re away and the Extended Keep Warm function.
Then there is Zojirushi’s airpots and handy pots. They are most reliable and efficient with its
double walled glass vacuum insulation ensuring heat is preserved. What’s more? It is non-
electric but can preserve heat for up to 24 hours allowing huge savings on electricity. It comes
with a safety lock for most models and a 360-degree swivel for others.
Taking lunch to work or school is so convenient with Zojirushi’s new line of lunch jars. With its
vacuum insulated stainless steel construction, heat is easily preserved keeping your food hot for
up to 12 hours. Most models come with bags and chopsticks and has a number of layers for
varying consumer needs.
Tumblers are also a favorite among Zojirushi patrons as beverages stay in their preferred
temperature for up to 24 hours, hot or cold. They come in a variety of colors and designs that
are not only chic but also functional. A special stainless coating has been applied to these
tumblers to protect them from corrosion, discoloration, and odor.
Indeed, Zojirushi products are a promise to be inspirations for everyday life and its presence in
the Philippine market is such a welcome treat for Filipino consumers.
Zojirushi products are available in most leading department stores nationwide (SM Home, SM
Appliance, Abenson, Robinsons Department Store, Rustan’s, The Landmark, Anson’s, and many
more) with a showroom at the ground floor of Greenhills Promenade. For more information,
please visit www.zojirushi.com.ph and follow Zojirushi Philippines on Facebook and Instagram.